Tata Motors has officially launched the Tata Curvv Series X in India, bringing a refreshed variant strategy, more features in lower and mid-spec variants, and a wider availability of the Dark Edition. The new Tata Curvv Series X has been introduced as an updated version of the popular coupe-SUV, with prices starting at ₹9.99 lakh (ex-showroom).
Instead of making major mechanical changes, Tata Motors has focused on improving the overall value proposition of the Curvv. The company has reorganised the variant lineup and moved several premium features to lower variants. This approach makes the Tata Curvv Series X more attractive to buyers who want the distinctive coupe-SUV design without necessarily spending money on the most expensive variants.
The new range continues with petrol and diesel engine options, manual and automatic transmission choices, and the same distinctive exterior design that makes the Curvv different from conventional SUVs.
With the Tata Curvv Series X, Tata is clearly targeting buyers looking for a stylish SUV with modern technology, strong safety equipment and multiple powertrain choices.
Tata Curvv Series X Price in India
The biggest talking point about the Tata Curvv Series X is its starting price of ₹9.99 lakh ex-showroom. The range goes up to around ₹19 lakh for the fully loaded diesel automatic Dark Edition.
Tata has simplified the Curvv lineup compared with the outgoing range and renamed the variants with the “X” suffix.
The main variants include:
- Smart X
- Pure X
- Pure X+
- Creative X+
- Accomplished X
- Accomplished X+
The exact availability of engines and transmissions varies between these variants.
Tata Curvv Series X Price
| Variant | Petrol MT | Petrol DCA | Diesel MT | Diesel DCA |
|---|---|---|---|---|
| Smart X | ₹9.99 lakh | — | — | — |
| Pure X | ₹10.99 lakh | ₹12.30 lakh | ₹12.30 lakh | — |
| Pure X+ | ₹11.80 lakh | ₹13.10 lakh | ₹13.10 lakh | — |
| Creative X+ | ₹12.91 lakh | ₹14.21 lakh | ₹14.21 lakh | — |
| Accomplished X | ₹14.00 lakh | ₹15.30 lakh | ₹15.30 lakh | — |
| Accomplished X+ | — | — | ₹18.50 lakh | ₹18.75 lakh |
All prices are ex-showroom and may vary depending on the exact configuration and location. The Dark Edition is available on selected variants and carries an additional premium.
One of the important changes is that Tata has reduced the price gap between petrol and diesel versions, while the automatic premium has also been reduced compared with the outgoing lineup.
Tata Curvv Series X Variants Explained
The new variant structure is one of the biggest changes introduced with the Tata Curvv Series X.
Instead of simply adding equipment to the existing lineup, Tata has redistributed features between variants. This means buyers choosing lower or mid-level versions can now access features that were previously reserved for more expensive trims.
Smart X
The Smart X is the entry-level variant of the Tata Curvv Series X.
It is powered by the 1.2-litre turbo-petrol engine and comes with a manual gearbox. Despite being the base variant, it gets important equipment such as six airbags, electronic stability control and other basic safety features.
The base version also gets 17-inch wheels with stylised wheel covers, giving it a more premium appearance than a typical entry-level SUV.
For buyers who want the Curvv’s design at the lowest possible price, the Smart X could be an interesting option.
Pure X
The Pure X sits above the Smart X and brings a significant improvement in equipment.
One of its biggest upgrades is the 10.25-inch infotainment system with wireless Android Auto and Apple CarPlay.
It also gets features such as:
- Automatic climate control
- Cruise control
- Six-speaker Harman sound system
- Panoramic sunroof
- Rear AC vents
- Push-button start
- Auto-folding ORVMs
This makes the Pure X potentially one of the most attractive variants for buyers who want a balance between price and features.
Pure X+
The Pure X+ adds more equipment and also opens the door to the Dark Edition.
The Dark Edition gives the SUV a black-themed exterior and interior, making the coupe-SUV look more aggressive.
Creative X+
The Creative X+ moves the Tata Curvv Series X further into premium territory.
It adds features such as a digital instrument cluster, ventilated front seats, rain-sensing wipers and automatic headlamps.
This variant should appeal to buyers who want a more feature-rich Curvv without moving all the way to the top-spec version.
Accomplished X
The Accomplished X is positioned close to the top of the lineup and offers a long list of premium features.
It includes equipment such as connected-car technology, a powered driver’s seat, premium cabin features and additional convenience equipment.
Accomplished X+
The Accomplished X+ sits at the top of the range and is available with the more powerful turbo-petrol and diesel configurations depending on the exact version.
The top variant brings premium equipment including a larger digital display, powered tailgate, advanced safety technology and other high-end features.
Tata Curvv Series X Design and Exterior
One of the biggest reasons buyers consider the Curvv is its design.
The Tata Curvv Series X retains the coupe-SUV silhouette that separates it from conventional SUVs. The front section follows Tata’s modern design language, while the sloping roof creates a sporty profile.
At the front, the SUV gets slim LED daytime running lights and vertically positioned headlamp elements. The front design also features a modern grille treatment with a large gloss-black section.
From the side, the coupe-style roofline is the most noticeable feature.
The roof gradually slopes towards the rear, giving the Curvv a more dynamic appearance. Flush-fitting door handles further improve the premium look.
Depending on the variant, the Tata Curvv Series X can be equipped with wheels up to 18 inches.
The rear design continues with connected LED tail lamps, a prominent boot lid and a sporty bumper design.
The overall design has not been radically changed for the Series X. Instead, Tata has concentrated on improving equipment and value.
That is actually a sensible decision because the Curvv’s exterior styling remains one of its strongest selling points.
Tata Curvv Series X Colours
The new range is available in multiple exterior colours.
Reported colour options include:
- Pristine White
- Pure Grey
- Nitro Crimson
- Opera Blue
- Obsidian Black
Obsidian Black is associated with the Dark Edition, giving the SUV a more aggressive appearance.
The choice of colours gives buyers the option of choosing either a more understated appearance or a sportier visual theme.
Tata Curvv Series X Interior and Cabin
Inside, the Tata Curvv Series X continues with the modern cabin layout seen in the Curvv range.
The dashboard has a horizontal design with a digital instrument display and touchscreen infotainment system.
The biggest improvement in the new Series X range is not necessarily a completely new dashboard but the redistribution of features across variants.
The 10.25-inch touchscreen infotainment system is now available from the Pure X variant onwards.
Wireless Android Auto and Apple CarPlay make smartphone connectivity easier, while the automatic climate control system adds convenience.
Higher variants add premium features such as ventilated front seats, a digital instrument cluster, powered driver’s seat and connected-car technology.
The cabin also benefits from features such as rear AC vents and a rear armrest, which are particularly useful for family buyers.
The coupe-style roofline naturally gives the Curvv a more distinctive shape than a conventional SUV. However, buyers who frequently carry tall passengers in the rear should always check the rear headroom personally during a test drive.
Tata Curvv Series X Features
Feature availability is one of the strongest aspects of the new range.
Tata has specifically focused on making the lower and mid-level variants more attractive.
Some of the key features available across the range include:
- 10.25-inch touchscreen infotainment system
- Wireless Android Auto
- Wireless Apple CarPlay
- Automatic climate control
- Cruise control
- Panoramic sunroof
- Digital instrument cluster
- Ventilated front seats
- Rain-sensing wipers
- Automatic headlamps
- Connected-car technology
- Powered driver’s seat
- Powered tailgate
- Harman audio system
- Rear AC vents
- Push-button start
- Auto-folding ORVMs
Higher variants offer more premium equipment, making the Tata Curvv Series X competitive in terms of feature content.
Tata Curvv Series X Engine and Performance
The mechanical package of the Tata Curvv Series X remains largely unchanged.
The SUV continues with three engine options:
- 1.2-litre turbo-petrol
- 1.2-litre turbo-petrol direct-injection engine
- 1.5-litre diesel engine
1.2-Litre Turbo-Petrol
The standard 1.2-litre turbo-petrol engine produces around 120 PS and 170 Nm.
It is designed for buyers who want a balance between everyday performance and running costs.
This engine can be paired with a 6-speed manual or automatic transmission depending on the variant.
For city driving, the standard turbo-petrol should be adequate for most buyers.
1.2-Litre TGDi Petrol
The more powerful direct-injection turbo-petrol engine produces around 125 PS and 225 Nm.
This engine offers stronger torque and should feel more energetic during highway acceleration and overtaking.
The Series X range changes the availability of this engine, with the T-GDI option positioned towards higher variants and offered with an automatic gearbox in the new lineup.
For enthusiasts who want a petrol Curvv with stronger performance, this is the engine to consider.
1.5-Litre Diesel
The diesel engine produces around 118 PS and 260 Nm.
Its higher torque output makes it particularly suitable for buyers who regularly drive on highways or cover high monthly kilometres.
The diesel also remains an important part of the Curvv lineup because it gives buyers an alternative to the petrol engines.
Tata Curvv Series X Transmission Options
Transmission choices depend on the engine and variant.
The range includes:
- 6-speed manual transmission
- 7-speed dual-clutch automatic transmission
The manual gearbox is likely to appeal to buyers looking for greater control and lower purchase cost.
The automatic option, meanwhile, should be more convenient for city traffic.
Tata has also adjusted the automatic price premium in the new range, making automatic variants more accessible compared with the outgoing lineup.
Tata Curvv Series X Ride and Handling
The Curvv has always been designed to combine SUV practicality with a sportier appearance.
Its elevated driving position gives the driver a good view of the road, while the coupe-style body adds to its road presence.
The suspension setup is designed to handle Indian road conditions, although the exact ride quality can vary depending on wheel size and tyre configuration.
For everyday city driving, the Curvv should offer a comfortable experience.
On highways, the longer body and SUV stance give it a planted appearance.
However, buyers should remember that the coupe roofline and large wheels on higher variants can influence comfort. A test drive is therefore recommended before making a final decision.
Tata Curvv Series X Safety Features
Safety remains one of Tata’s biggest strengths.
The Tata Curvv Series X comes with important safety equipment including:
- Six airbags
- ABS with EBD
- Electronic Stability Control
- Hill Hold Control
- Rear parking sensors
- ISOFIX child-seat mounts
- Rear-view camera
Higher variants add advanced safety technology and driver-assistance features.
The Curvv has also achieved a 5-star Bharat NCAP safety rating for adult and child occupant protection in testing of the model.
This gives the Curvv an important advantage for families who consider crash protection a priority.
Tata Curvv Series X ADAS Technology
The higher-end versions of the Curvv range offer advanced driver assistance technology.
ADAS-related equipment can include functions such as:
- Adaptive cruise control
- Forward collision warning
- Automatic emergency braking
- Lane-related alerts
- Blind-spot monitoring
However, buyers should remember that ADAS is a driver-assistance system and not a replacement for an attentive driver.
The technology is particularly useful on highways and well-marked roads.
Tata Curvv Series X Boot Space and Practicality
The coupe-style design may make the Curvv look less practical than a conventional SUV, but it still offers a useful luggage compartment.
The existing Curvv has a 500-litre boot, giving it enough capacity for family luggage and weekend travel.
The rear seats can also be folded to increase carrying flexibility.
For a family that needs a stylish SUV but still wants usable luggage space, the Curvv offers a good balance.
The higher loading height can make heavy luggage slightly less convenient, but the overall boot capacity remains one of the useful aspects of the vehicle.
Tata Curvv Series X Dark Edition
One of the major visual additions to the new range is the wider availability of the Dark Edition.
The Dark Edition uses a black-focused exterior and interior theme.
It is available on selected variants from the Pure X+ level upwards and carries a premium of around ₹25,000 depending on the configuration.
The Dark Edition will mainly appeal to buyers who want a more aggressive and premium appearance.
The black exterior theme also works particularly well with the Curvv’s coupe-SUV shape.
Tata Curvv Series X vs Rivals
The Tata Curvv Series X operates in a highly competitive part of the Indian SUV market.
Its rivals and alternatives include models such as:
- Hyundai Creta
- Kia Seltos
- Honda Elevate
- Volkswagen Taigun
- Skoda Kushaq
- Citroen Basalt
The Curvv has one major advantage over many traditional SUVs: its coupe-inspired design.
The Citroen Basalt is another coupe-SUV that offers a similar body concept, while models such as the Creta and Seltos follow a more conventional SUV design.
The Curvv also benefits from its combination of petrol and diesel powertrains, multiple transmissions, premium features and strong safety credentials.
What Is New in Tata Curvv Series X?
The new Tata Curvv Series X is not a completely new-generation Curvv.
Instead, Tata has focused on making the existing product more attractive.
The major changes include:
1. New Variant Naming
The variants now carry the “X” suffix, creating a more distinct Series X identity.
2. Better Equipment in Lower Variants
Several features previously available only in higher trims have been moved to lower and mid-spec variants.
3. More Dark Edition Options
The Dark Edition is now available across more variants.
4. Revised Pricing
The starting price is ₹9.99 lakh, while the overall range extends towards ₹19 lakh ex-showroom.
5. Revised Powertrain Availability
The engine lineup remains familiar, but Tata has changed which engines are offered with particular variants and transmissions.
Tata Curvv Series X Pros and Cons
Pros
- Distinctive coupe-SUV design
- Starting price below ₹10 lakh
- Multiple petrol and diesel engine options
- Manual and automatic gearbox choices
- Strong safety package
- 5-star Bharat NCAP rating
- Feature-rich lower and mid variants
- Panoramic sunroof
- Ventilated front seats on higher variants
- ADAS on higher versions
- 500-litre boot
- Dark Edition availability
Cons
- Coupe roofline may not suit buyers prioritising maximum rear headroom
- Top variants become considerably more expensive
- Feature availability varies significantly between variants
- Automatic versions cost more than manual versions
- Buyers should carefully compare variants before booking
Which Tata Curvv Series X Variant Should You Buy?
Choosing the right variant depends on your budget.
If your priority is simply getting the Curvv’s design at the lowest price, the Smart X is the entry point.
However, buyers looking for better everyday equipment should consider the Pure X.
The Pure X offers a much stronger feature package, including the 10.25-inch infotainment system, automatic climate control, cruise control and panoramic sunroof.
For buyers who want a more premium experience, the Pure X+ or Creative X+ can make more sense.
The Creative X+ adds several comfort and convenience features and provides a good middle ground.
If budget is not a major concern and you want maximum equipment, the Accomplished versions are the obvious choices.
Tata Curvv Series X: Is It Worth Buying?
The Tata Curvv Series X makes sense for buyers who want something different from the usual compact and mid-size SUV designs.
Its biggest attraction remains the coupe-SUV shape.
At the same time, Tata has improved the value proposition by adding more equipment to lower and mid-level variants.
The ₹9.99 lakh starting price makes the Curvv significantly more accessible to buyers who previously considered the coupe-SUV concept too expensive.
The availability of petrol and diesel engines also gives buyers more flexibility.
If you drive mainly in the city, the petrol engine can be a sensible choice. If you regularly travel long distances, the diesel’s higher torque may make more sense.
Automatic variants are particularly suitable for buyers dealing with heavy urban traffic.
Tata Curvv Series X vs Tata Curvv EV
It is important to remember that the Tata Curvv Series X discussed here refers primarily to the newly introduced petrol and diesel lineup.
The Curvv family also includes an electric version.
The Curvv EV uses a dedicated electric powertrain and offers different specifications, equipment and pricing.
Therefore, buyers comparing the two should first decide whether they want an internal-combustion SUV or an electric SUV.
The ICE Curvv Series X remains the more straightforward option for buyers who want traditional refuelling convenience and long-distance flexibility.
The EV version, on the other hand, makes more sense for customers who have suitable charging access and want an electric vehicle.
Tata Curvv Series X Ownership: Who Should Buy It?
The Tata Curvv Series X can be a good option for several types of buyers.
For Young Buyers
The coupe design, large screens and premium features make it attractive to younger buyers who want something visually different.
For Families
The five-seat layout, large boot, rear AC vents and safety equipment make it practical for family use.
For Highway Users
The diesel engine and automatic transmission options make the Curvv suitable for frequent highway travel.
For Feature Lovers
The higher variants provide features such as ventilated seats, panoramic sunroof, digital displays, connected technology and advanced driver assistance systems.
Gaadi Xpert Verdict
The Tata Curvv Series X is an interesting update rather than a complete redesign.
Tata Motors has understood one important thing: the Curvv already has a distinctive design, so the bigger opportunity was to improve its value.
The company has therefore concentrated on the variant lineup and equipment.
The starting price of ₹9.99 lakh ex-showroom makes the Curvv more accessible, while the addition of more features to lower variants improves its overall appeal.
The Pure X looks particularly interesting for buyers who want a good balance between price and features. Buyers with a higher budget can consider the Creative X+ or Accomplished versions.
The combination of petrol and diesel engines, manual and automatic transmissions, modern technology, strong safety equipment and coupe-SUV styling gives the Curvv a clear identity in the Indian market.
⭐ Gaadi Xpert Score Card
| Category | Score |
|---|---|
| Design | ⭐⭐⭐⭐⭐ |
| Features | ⭐⭐⭐⭐½ |
| Performance | ⭐⭐⭐⭐ |
| Safety | ⭐⭐⭐⭐⭐ |
| Practicality | ⭐⭐⭐⭐ |
| Value for Money | ⭐⭐⭐⭐½ |
| Overall | 4.5/5 |
Final Verdict:
The Tata Curvv Series X is a strong choice for buyers who want a stylish SUV with a distinctive coupe design, good safety equipment and plenty of features. The improved lower and mid variants make the new range more attractive than before.
If you are looking for an SUV that stands out from the crowd without moving into premium luxury-car territory, the Tata Curvv Series X deserves to be on your shortlist.
Frequently Asked Questions About Tata Curvv Series X
What is the Tata Curvv Series X price in India?
The Tata Curvv Series X starts at ₹9.99 lakh ex-showroom in India. The top variants are priced close to ₹19 lakh depending on the engine, transmission and Dark Edition configuration.
How many variants does the Tata Curvv Series X have?
The new range uses variants such as Smart X, Pure X, Pure X+, Creative X+, Accomplished X and Accomplished X+.
Does the Tata Curvv Series X have a diesel engine?
Yes. The Tata Curvv Series X continues to offer a 1.5-litre diesel engine producing around 118 PS and 260 Nm.
Does the Tata Curvv Series X have an automatic gearbox?
Yes. Selected variants are available with a 7-speed dual-clutch automatic transmission.
What is the power of the Curvv Series X petrol engine?
The standard 1.2-litre turbo-petrol engine produces around 120 PS, while the 1.2-litre direct-injection turbo-petrol engine produces around 125 PS.
Does the Curvv Series X have a sunroof?
Yes. A panoramic sunroof is available from selected variants, including the Pure X according to the new feature structure.
Does the Curvv Series X have ADAS?
ADAS technology is available on higher variants of the Curvv range. The exact functions depend on the selected variant.
Is the Curvv Series X safe?
The Curvv has received a 5-star Bharat NCAP rating for adult and child occupant protection. The Series X also comes with safety equipment such as six airbags, ESC, hill-hold control and ISOFIX mounts.
What are the main rivals of the Curvv Series X?
Its alternatives include Hyundai Creta, Kia Seltos, Honda Elevate, Volkswagen Taigun, Skoda Kushaq and Citroen Basalt.
Should you buy the Curvv Series X?
If you want a distinctive coupe-SUV design, strong safety equipment, modern features and multiple petrol/diesel powertrain choices, the Tata Curvv Series X is worth considering. The Pure X and Creative X+ variants look particularly interesting for buyers seeking a balance between equipment and price.
