August 2026 PV Sales : India’s passenger vehicle market recorded a strong year-on-year improvement in August 2026, with total sales rising to 4,02,398 units, compared with 3,46,468 units in August 2025. That represents an increase of around 16.1%.
However, the bigger story is not just the overall growth. The August 2026 PV OEM market share data shows a clear shift among major carmakers. Maruti Suzuki strengthened its leadership, while Tata Motors made a significant jump in market share. Mahindra also remained strong, although its share moderated slightly year-on-year.
At the same time, Hyundai, Toyota and several other manufacturers saw their market share decline despite some of them continuing to post substantial volumes.
August 2026 PV OEM Market Share at a Glance
| OEM | Aug 2026 Sales | Market Share | Aug 2025 Sales | Market Share |
|---|---|---|---|---|
| Maruti Suzuki | 1,65,200 | 41.05% | 1,34,494 | 38.82% |
| Tata Motors | 57,841 | 14.37% | 41,170 | 11.88% |
| Mahindra & Mahindra | 50,245 | 12.49% | 47,220 | 13.63% |
| Hyundai Motor India | 46,987 | 11.68% | 44,818 | 12.94% |
| Toyota Kirloskar Motor | 24,856 | 6.18% | 27,600 | 7.97% |
| Kia India | 23,371 | 5.81% | 19,873 | 5.74% |
| Škoda Auto Volkswagen Group | 7,469 | 1.86% | 9,069 | 2.62% |
| JSW MG Motor India | 5,784 | 1.44% | 6,649 | 1.92% |
| Honda Cars India | 4,968 | 1.23% | 4,421 | 1.28% |
| Renault India | 3,275 | 0.81% | 2,618 | 0.76% |
| Nissan Motor India | 2,758 | 0.69% | 1,502 | 0.43% |
| VinFast Auto India | 2,199 | 0.55% | — | — |
| BMW India | 1,402 | 0.35% | 1,448 | 0.42% |
| Mercedes-Benz Group | 1,353 | 0.34% | 1,469 | 0.42% |
| Force Motors | 1,111 | 0.28% | 585 | 0.17% |
| Stellantis Group | 998 | 0.25% | 719 | 0.21% |
| Jaguar Land Rover India | 563 | 0.14% | 503 | 0.15% |
| BYD India | 543 | 0.13% | 581 | 0.17% |
| Others | 1,475 | 0.37% | 1,729 | 0.50% |
| Total | 4,02,398 | 100% | 3,46,468 | 100% |
Maruti Suzuki Strengthens Its Market Leadership
The biggest name in the August 2026 passenger vehicle market remains Maruti Suzuki.
The company recorded 1,65,200 units in August 2026, compared with 1,34,494 units during the same month last year. That means Maruti added more than 30,000 units year-on-year.
More importantly, its market share increased from 38.82% to 41.05%.
This is a significant development because Maruti was already India’s largest passenger vehicle manufacturer by volume. Moving above the 41% mark shows that its position became even stronger during August.
The company’s broad product portfolio across hatchbacks, sedans, SUVs and MPVs continues to give it a major advantage in the Indian market. { August 2026 PV Sales }
Tata Motors Becomes One of August’s Biggest Winners
If Maruti was the market leader, Tata Motors was one of the biggest share gainers.
Tata Motors sold 57,841 passenger vehicles in August 2026. A year earlier, the figure stood at 41,170 units.
That translates to growth of roughly 40.5%.
Its market share also climbed sharply, from 11.88% in August 2025 to 14.37% in August 2026.
The gain of around 2.5 percentage points is particularly important because Tata has moved further ahead in the competitive second-place battle.
Tata’s growing presence across SUVs, electric vehicles and other passenger vehicle segments appears to be supporting its overall position. The company is now firmly among the key volume players in India’s passenger vehicle market.
Mahindra Remains Strong Despite Slight Share Decline
Mahindra & Mahindra recorded 50,245 units in August 2026.
In August 2025, the company had recorded 47,220 units. Therefore, its sales increased by approximately 6.4% year-on-year.
Despite higher sales, however, Mahindra’s market share slipped from 13.63% to 12.49%.
This does not necessarily mean the company performed poorly. Instead, the overall passenger vehicle market grew faster, while Tata Motors registered a particularly strong increase.
Mahindra continues to maintain a strong position in the SUV market, and its August volume still placed it ahead of Hyundai.
Hyundai Holds Fourth Position
Hyundai Motor India sold 46,987 units in August 2026 compared with 44,818 units in August 2025.
That represents growth of around 4.8%.
Nevertheless, its market share declined from 12.94% to 11.68%.
The reason is relatively straightforward: Hyundai’s sales grew, but the overall market and some competitors grew at a faster pace.
As a result, Hyundai remained the fourth-largest PV OEM in the supplied August 2026 data.
The gap between Hyundai and Mahindra is also relatively narrow, with Mahindra holding a lead of just over 3,000 units.
Toyota’s Market Share Drops Despite Strong Volume
Toyota Kirloskar Motor recorded 24,856 units in August 2026.
However, its August 2025 figure was higher at 27,600 units.
Therefore, Toyota’s volume declined by approximately 9.9% year-on-year.
Its market share fell considerably as well, dropping from 7.97% to 6.18%.
This makes Toyota one of the major manufacturers that lost both volume and market share during the month.
Even so, with more than 24,000 units sold, Toyota remained comfortably among India’s top six PV manufacturers.
Kia Continues Its Growth
Kia India delivered a comparatively better performance.
The company sold 23,371 units in August 2026, compared with 19,873 units in August 2025.
That is growth of approximately 17.6%.
Kia’s market share also edged up from 5.74% to 5.81%.
While the increase in share is modest, the year-on-year volume growth is notable because it came in a highly competitive passenger vehicle market.
Kia therefore remained India’s seventh-largest PV OEM in the supplied data.
Škoda Volkswagen Group Sees Share Pressure
The Škoda Volkswagen group-related entries in the data show a decline in overall market share.
The combined Škoda Auto Volkswagen Group figure stands at 7,469 units, giving it a 1.86% market share, compared with 2.62% in August 2025.
The supplied data also separately lists:
- Škoda Auto Volkswagen India: 7,415 units
- Volkswagen AG/India: 30 units
- Audi AG: 11 units
- Škoda Auto India/AS: 13 units
Because the source data contains separate OEM/entity entries, these figures should be read according to the supplied classification rather than simply added together without clarification.
JSW MG Motor India Declines
JSW MG Motor India recorded 5,784 units in August 2026.
The company had sold 6,649 units in August 2025.
Consequently, sales declined by around 13.0%, while market share dropped from 1.92% to 1.44%.
The August numbers indicate that MG faced stronger competition during the month even as India’s overall PV market expanded significantly.
Honda Cars India Shows Modest Growth
Honda Cars India posted 4,968 units in August 2026.
That compares with 4,421 units in August 2025.
Sales therefore increased by around 12.4%.
However, because the broader market grew faster, Honda’s market share remained almost unchanged, moving from 1.28% to 1.23%.
The company continues to occupy a relatively small but established position in India’s passenger vehicle market.
Renault and Nissan Gain Momentum
Renault India recorded 3,275 units in August 2026 against 2,618 units in August 2025.
That represents growth of approximately 25.1%.
Its market share increased from 0.76% to 0.81%.
Nissan performed even more strongly in percentage terms. Its sales climbed from 1,502 units to 2,758 units, representing growth of roughly 83.6%.
Its market share consequently increased from 0.43% to 0.69%.
Although Nissan’s absolute volume remains much smaller than the market leaders, the year-on-year improvement stands out in the August data.
VinFast Makes an Entry Into the Data
Another interesting name in the August 2026 PV OEM data is VinFast Auto India.
The company recorded 2,199 units and a market share of 0.55%.
There is no corresponding August 2025 figure in the supplied data.
Therefore, rather than calculating a year-on-year growth percentage, the more accurate conclusion is that VinFast accounted for 0.55% of the reported August 2026 passenger vehicle market in this dataset.
Luxury Car Makers Remain Stable in a Different Segment
The premium segment continues to operate on a very different scale from mass-market passenger vehicle manufacturers.
BMW India recorded 1,402 units, compared with 1,448 units a year earlier.
Mercedes-Benz Group recorded 1,353 units, against 1,469 units in August 2025.
The supplied data also includes separate Mercedes-Benz entries, including Mercedes-Benz India, Mercedes-Benz AG and Mercedes-Benz.
Because of these separate classifications, the figures should not automatically be treated as a single consolidated Mercedes-Benz number unless the source methodology confirms that treatment.
Force Motors Posts Strong Growth
Force Motors is another manufacturer worth highlighting.
The company recorded 1,111 units in August 2026, compared with only 585 units in August 2025.
That represents growth of approximately 89.9%.
Its market share increased from 0.17% to 0.28%.
While the overall volume remains small compared with the country’s leading carmakers, the year-on-year improvement is significant.
What the August 2026 PV Sales Data Tells Us
The August 2026 numbers reveal several important trends.
First, Maruti Suzuki remains in a league of its own by volume. Its 41.05% share means it accounted for more than two out of every five passenger vehicles reported in the dataset.
Second, Tata Motors had a particularly strong month. Its market share increased from 11.88% to 14.37%, putting considerable distance between Tata and the manufacturers below it.
Third, Mahindra and Hyundai remain locked in an important volume battle. Mahindra sold 50,245 units, while Hyundai recorded 46,987 units.
Meanwhile, Toyota lost considerable share compared with August 2025, while Kia managed to slightly improve its position.
The data also shows that smaller manufacturers can post impressive percentage growth without immediately translating that into a large market share.
Biggest Market Share Gainers
Based on the supplied data, the notable market share improvements include:
Maruti Suzuki: 38.82% → 41.05%
Tata Motors: 11.88% → 14.37%
Kia: 5.74% → 5.81%
Renault: 0.76% → 0.81%
Nissan: 0.43% → 0.69%
Force Motors: 0.17% → 0.28%
Among the major manufacturers, Tata Motors stands out as the biggest share gainer, while Maruti Suzuki strengthened its already dominant position.
Biggest Market Share Losers
On the other side, several manufacturers saw their share decline.
Toyota: 7.97% → 6.18%
Mahindra: 13.63% → 12.49%
Hyundai: 12.94% → 11.68%
Škoda Volkswagen Group: 2.62% → 1.86%
JSW MG Motor India: 1.92% → 1.44%
BMW: 0.42% → 0.35%
Mercedes-Benz Group: 0.42% → 0.34%
BYD: 0.17% → 0.13%
However, a decline in market share does not always mean sales declined. Mahindra and Hyundai, for example, recorded higher volumes than last year but lost share because the overall market expanded faster.
The Real Winner of August 2026 PV Sales
If we judge the August 2026 passenger vehicle market purely on market-share movement, Tata Motors deserves special attention.
The company increased its share by roughly 2.49 percentage points, while its sales grew by more than 40% year-on-year.
Maruti Suzuki, however, remains the undisputed volume leader. Its increase to 41.05% market share is perhaps the strongest indication of its continued dominance.
Therefore, there are two different winners:
Volume leader: Maruti Suzuki
Major market-share gainer: Tata Motors
Meanwhile, Nissan and Force Motors delivered some of the strongest percentage growth rates from a smaller base.
August 2026 PV Sales: Final Verdict
August 2026 was a strong month for India’s passenger vehicle market, with total reported sales reaching 4,02,398 units, up from 3,46,468 units in August 2025.
The market’s biggest story, however, was the changing balance among the major OEMs.
Maruti Suzuki strengthened its position and crossed the 41% market-share mark. Tata Motors delivered an impressive jump and increased its share to 14.37%. Mahindra remained above Hyundai in monthly volume, although both manufacturers lost market share.
Toyota experienced one of the sharpest declines among major manufacturers, while Kia maintained modest growth. At the same time, Nissan, Renault and Force Motors recorded strong percentage improvements from smaller volumes.
Overall, the August 2026 data suggests that India’s passenger vehicle market is growing, but the growth is not being distributed equally among manufacturers. Some brands are gaining share quickly, while others are finding it harder to keep pace with the expanding market.
For buyers, this competition is ultimately positive. More aggressive product strategies, new launches and stronger competition between manufacturers can mean more choices and better value in the months ahead.
